Author Results: Malcolm Gladwell

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(112) - Price updated 3 years ago

The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should... Read more >>

(10) - Price updated 3 months ago

The Topline Summary in a Sentence is: One small action, at the right time, in the right place and with the right people, can create a 'tipping point' for a product, and make demand skyrocket... Read more >>

(1) - Price updated 3 years ago

The Topline Summary in a Sentence is: An outlier’s recipe for success is not personal mythos but the synthesis of opportunity and time on task. “What’s good, if brief, is twice as... Read more >>

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